New Delhi, Sep 14 (PTI) The country’s largest carmaker Maruti Suzuki India (MSI) on Tuesday said its premium hatchback Swift has crossed 25 lakh cumulative sales milestone in over 16 years of its launch within the country.
The model, which was the country’s leading model in terms of sales within the last fiscal, has transcended its records by clocking cumulative sales of two .5 million units, MSI said during a statement.
Swift had created the premium hatchback segment within the country with its launch in 2005. “With its launch in 2005, Swift heralded the beginning of the premium hatchback segment in India… million Swift lovers. The No. 1 selling car of FY20-21, the sporty Swift has created an excellent legacy with its scintillating looks and power-packed performance,” MSI Senior executive (Marketing & Sales) Shashank Srivastava noted.
Swift isn’t a car, it’s a sense , an emotion and a refreshing new thought process that challenged many notions around hatchbacks, he added.
“This success may be a testament to the love of consumers and critics for Brand Swift. With quite 52 per cent of consumers below the age of 35 years, Swift has been constantly refreshed to match the changing aspirations of its evolving young customers,” Srivastava stated.
Swift comes powered by a 1.2-litre petrol engine mated to both manual and Auto Gear Shift transmissions delivering fuel efficiency of 23.20 km/litre and 23.76 km/litre, respectively.
Swift had created the premium hatchback segment within the country with its launch in 2005.Swift isn’t a car, it’s a sense , an emotion and a refreshing new thought process that challenged many notions around hatchbacks .